ABOUT JENNIFER WALSH
Jennifer Walsh is a true architect of the beauty, wellness, retail landscape. Creating the very first omni-channel beauty brand in the United States in 1998, she changed the way people shopped for beauty. Her creation of Beauty Bar was that vehicle that allowed its early shoppers / adopters to see and try out niche beauty products in her brick and mortar stores, on her website, and a weekly TV show.
Jennifer was thrown in front of a TV camera in February 1997. At the time, Jennifer was a celebrity make-up artist and had worked on the famous faces of celebs. She was told to just talk about what she was using on the stars. This one segment led to another, and another and it quickly turned into a weekly program. She began showcasing products that people hadn’t heard about before except possibly seeing it in a magazine. She quickly realized that her weekly show was garnering a lot of attention around these unheard of brands such as Bobbi Brown, Philosophy, Kiehl’s, Stila, Fresh, Mario Badescu, La Mer, etc. After a few months on air her producer didn’t know what to call her so he came up with the title of, On Air Beauty Expert. She also had her lightbulb moment.
She recognized very quickly that she had a huge opportunity. She had an educational / sales tool that no one else had, TV! Jennifer already had relationships with all of the above mentioned start ups, as she was talking about them on TV but the viewers were getting frustrated, as why would Ms.Walsh talk about things that people can’t buy anywhere. This is when she thought up her idea for her first store concept. She could use TV to educate so many people on these unheard of brands and have people come to her store.
Jennifer grew her business until she sold the company in 2010. Amazon now owns the Beauty Bar and BeautyBar.com. Since selling off her first business, Jennifer has created multiple brands and has worked with brands both overseas and within the states that are rolling out products, stores or trying to create a footprint in the US market.
Jennifer intuitively knew that her connection to the beauty industry was always deep rooted in its connection to nature and how we connect with that nature around us. Jennifer began spending time with neuroscientists around the country to learn more about our connection to nature and its effects on the brain. She began working with companies around the country that were trying to infuse nature into programs, into businesses, and into schools. This not only meant Wellness Walks with Walsh programs but also showcasing the importance of greenspaces.
The Walk with Walsh video series was created because after her 20 years in front of the camera, Jennifer wanted to tell stories not only in a new way ( as in hosting walking interviews ) but to drive home the importance of what makes healthy leaders. She knew if she could interview great people making an impact and doing it while walking in nature, those leaders could also take away the importance of being in nature to their teams and their communities.
You can find Jennifer often walking or running in Central Park. She’s an avid runner and longtime triathlete. You will also find her snapping photos of nature everywhere she travels, just check out her instagram and you will see what landscapes are inspiring her now. As a consumate serial entrepreneur, there is a lot more to come!